About Us

Our Journey


In November 1979, Brian and Dulcie Spicer laid the foundation for S & S Services at a humble spot in Sandyford Toll, Ayr. Witnessing a swift expansion in our client base, we soon outgrew our initial location, prompting a move to Mossblown, where Brian and Dulcie’s son, John, joined the family venture. Over almost two decades, we dedicated ourselves to selling and servicing cars, cultivating numerous friendships. The family bond strengthened when John’s wife, Lesley, joined the business in 1997.

Approaching the end of the nineties, our flourishing enterprise necessitated a larger space, leading to plans for an advanced showroom and workshop in Ayr. These plans materialized, and by September 2000, S & S Services proudly relocated to Old Bridge Road, Ayr. Our ascent reached new heights, establishing S & S as the leading Subaru dealer in the UK.

Consistently delivering quality vehicles and premium services tailored to our customers’ diverse needs, S & S Services stands as one of the longest-serving Subaru dealers in the UK. Remaining a family-run entity, we are dedicated to understanding and meeting each customer’s unique requirements.

Notably, the legacy continues to evolve with the recent addition of John & Lesley’s son, Matthew, who has joined the family business. With Matthew on board, we proudly span three generations, offering a tradition of quality service. Situated on Heathfield Road, Ayr, we offer easy accessibility, competitive prices for new Subaru and Isuzu cars, and an extensive range of used vehicles. Achieving Dealer & Sales Performance of the year consecutively from 2007, S & S Services are your number one for Subaru and Isuzu.

With a solid reputation for providing exceptional deals, S & S Services continues to sell and maintain cars throughout the entirety of Britain. We look forward to welcoming both old and new customers, carrying forward our commitment to an unparalleled automotive experience.

Why Buy From Us?


 Customer satisfaction assured

Customer satisfaction assured

Our experienced, highly trained Subaru advisors in Ayr provide exceptional customer care and are committed to providing the best customer service across our dealership, from used car sales to servicing. At S & S Services you’ll receive a top deal from us on all our new and used cars.

We exceed standards

We exceed standards

Through a commitment to service quality and because of our constant strive for excellence, we exceed standards by going out of our way to provide a fantastic customer experience in the Ayrshire region.

Service & aftersales with care

Service & aftersales with care

At S & S Services we’ll help you maintain and get the most from your Subaru for happy, every day motoring. We provide a variety of reasonably-priced aftersales services and a range of servicing solutions. Our Subaru aftersales department can also book in routine maintenance for you.

Peace of mind

Peace of mind

When you buy a Subaru from S & S Services we’ll take care of everything for you for peace of mind. We’ll process all the paperwork for you. Already have a Subaru? We offer a specialised Subaru aftersales service to suit your needs.

Only the best approved used cars

Only the best approved used cars

The quality of our used cars in Ayr is second to none. All our Subaru cars undergo a strict mechanical and visual check and we only sell cars with a valid MOT certificate. We always keep our cars ready for a test drive and our cars are serviced if required prior to sale.

Finance to suit your budget

Finance to suit your budget

Got your eye on something special? At S & S Services we’ll help you afford it with a competitive finance package to suit your budget. We can arrange finance on a PCP or HP with or without a deposit and we can accept your old vehicle as part exchange. Finance arranged subject to status.